EDUKASI MEDIA PROMOSI DIGITAL TERKINI SEBAGAI UPAYA PENGEMBANGAN BISNIS LOKAL DI UNIVERSITAS ‘AISYIYAH SURAKARTA

Authors

  • Aditya Liliyan Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia

Abstract

The development of digital technology has significantly changed marketing strategies and consumer behavior, including in the context of local businesses run by campus communities. This activity aims to provide education about the latest digital promotion media to 'Aisyiyah University Surakarta students through online training based on Zoom Meeting. The training material includes the basics of digital marketing, promotion strategies through social media, SEO, SEM, and content marketing. This activity was designed to equip students with practical skills and strategic insights in utilizing digital technology to support local business development. The results of the training showed that students were actively involved in discussions, case simulations, and digital promotion practices. This education strengthens the university's role as a center for digital entrepreneurship empowerment and incubation, and affirms the potential of students as digital transformation agents in supporting the growth of technology-based local businesses.

References

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Published

2025-08-19

How to Cite

Liliyan, A. (2025). EDUKASI MEDIA PROMOSI DIGITAL TERKINI SEBAGAI UPAYA PENGEMBANGAN BISNIS LOKAL DI UNIVERSITAS ‘AISYIYAH SURAKARTA. Dedikasi: Jurnal Pengabdian Kepada Masyarakat, 5(2). Retrieved from https://jurnalstkipmelawi.ac.id/index.php/JDPM/article/view/4326

Issue

Vol. 5 No. 2 (2025)

Section

Articles

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